Saturday 7 May 2011

May 4, 2011

How the mighty have fallen.  I have been keeping an eye on http://www.thebeerstore.ca/ in the hope of seeing some news of the appearance of a mixed pack from Dead Frog Brewery of British Columbia.  No luck so far but the rumour is it will happen in May.  Fishing around a bit, I spotted Labatt's Blue listed as a discount brand!

Discount brands are the retirement community of beers.  I almost felt a touch of regret.  Blue was once the biggest selling, not to mention most heavily advertised, beer in Canada.  I couldn't stand the stuff and the after-taste put me off even more.  It looks as though once the ads stopped, so did the buying - not the first example of this in the beer world but certainly one of the more extreme.

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