I pulled this off the LCBO website a number of months ago:
"Why is Crystal Head Vodka not available in your stores?
"As a socially responsible retailer, we feel it is inappropriate to sell beverage alcohol bottled in the shape of a human skull in our stores, especially its common assication with death and poison.
"We try to balance our committment to making products available and responsibly serving our customers. Social responsibility is an important factor when considering products to offer for sale and this extends to their packaging and promotion."
Any guesses as to where I purchased Dead Elephant, Dead Guy Ale, Double Dead Guy Ale, etc.?
This past week, what should I see on a display of Hallowe'en beer but Crystal Head. I guess Dan Ackroyd got the job done.
A visit to the LCBO website offers this explanation:
"The LCBO is pleased to offer Crystal Head Vodka initially in 70 select stores starting late September / early October 2011. Other stores can order this product should they have customer requests for it.
"The LCBO has been working with Crystal Head Vodka to bring this product to Ontario. The producer of Crystal Head Vodka and the LCBO are focusing on the premium quality of this product more than its packaging. In this regard, the producer worked with the LCBO to make some slight changes to their marketing strategy. The LCBO and the producer are both pleased to be able to offer this award-winning, premium vodka."
At $59.95, it really didn't matter either way to me.
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